How to Grow an Online Niche Store in 2022 (7 Tips)

How to Grow an Online Niche Store in 2022 (7 Tips)

13 min read
May 25, 2022

Have you ever wanted to start your own online niche store?

If so, you are not alone.

The interest in ecommerce has been trending up for quite some time now, and it shows no signs of slowing down.

Even though many people have the idea of starting their own online niche store, few of them actually follow through.

This is because starting a store can seem intimidating. But here is the thing; it doesn’t have to be!

Online store owners are learning new ways to compete with big online shopping sites every day.

So, if you want to start an online niche store in 2022, this article will outline six different tips that will make the process much easier.

5 Advantages of starting an online niche store

When starting with ecommerce, you will have three choices when it comes to the type of store you are going to build:

  • A one-product store
  • A niche store
  • A general store

In short, a one-product store sells just a single product. A niche store sells several products that fit in one niche. And lastly, a general store can sell anything and everything.

Tip: Are you interested in an article providing a detailed comparison between niche stores and general stores? If so, check it out here!

Each type of store comes with its own benefits when compared to the others. So, what are the advantages of starting an online niche store?

For a quick overview of the advantages – check out our infographic below:

1. Attract more loyal customers

First of all, a niche store allows you to attract more loyal customers.

Let me give you an example to explain why.

Let’s say you are running a store in the fitness niche.

Homepage of Alo Yoga
Example of a store in the fitness niche (Alo Yoga)

Through one of your social media ads, a customer found a product he was interested in and purchased it. Since he is passionate about fitness, you have a considerable chance that he will check your store later to see if you have any other interesting products.

If your store offers excellent customer service and good-quality products, this is even more likely to happen!

2. Build a store that is more unique

When running a general online store, it’s pretty challenging to differentiate yourself from competitors and make your store unique.

Doing that is much easier with a niche store.

When running a niche store, you are segmenting the products you offer on a smaller, more specific market. By tailoring your products to a specific niche, you will lower your competition more and more.

For example, there may be thousands of companies selling beds for cats. But far fewer companies sell pet beds with your own cat’s image printed on them.

In short, the more specific you can make your product, the more unique you will be, and the fewer businesses will compete with you.

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